Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it requires extra technical knowledge than routine GTM and may present additional prices, it can result in better accuracy and even more trustworthy data
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is less accurate than it should be.
Server-side monitoring is an extra safe and secure alternative that assists to bypass these limitations, as it's loaded from your own domain name and dealt with as first-party code, indicating it's less likely to be affected by advertisement blockers or various other safety steps. This offers more exact information and a much more complete picture of customer trips across channels.
In addition, this sort of monitoring allows businesses to track conversions beyond the web site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This versatility gives marketers extra possession over the data they send out, and makes it much easier to adhere to various information legislations. It's also a whole lot less susceptible to fraudulence, as it's more difficult for illegal stars to manipulate the system by modifying the postback URL.
2. Better control over information.
Server-side tracking permits companies to collect and improve data prior to sending it to third-party analytics/advertising platforms. This boosts information completeness and precision, which can help marketing experts make more enlightened advertising decisions.
Standard pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in information collection interruptions and unreliable results. Server-side tracking makes it possible for companies to bypass these constraints and offer exact, constant information that is less prone to Facebook Ads performance tracking interference.
This kind of monitoring also permits businesses to track conversions that occur outside of the site, like call and in-store purchases. This is very important since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more trustworthy for businesses seeking to adjust to these changes.
3. Less vulnerable to fraudulence
Server-side tracking allows organizations to manipulate information hauls before it reaches 3rd party endpoints, boosting safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.
In addition, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side monitoring is an information collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it typically much more dependable. As a result, it's much less vulnerable to data challenges caused by points like a damaged connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.