Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for much more technical knowledge than regular GTM and might introduce added expenses, it can bring about higher accuracy and even more reputable information
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's easy to establish and much less prone to ad blockers.
1. Extra accurate data
The typical method of tracking conversions on a web site, making use of pixels, is having difficulty with altering internet browser privacy policies. This indicates that the information being sent to Google Advertisements, Facebook Manager and other platforms is less exact than it needs to be.
Server-side tracking is a much more safe alternative that helps to bypass these limitations, as it's filled from your own domain and treated as first-party code, indicating it's much less likely to be affected by ad blockers or various other protection measures. This offers a lot more exact information and an extra complete picture of user journeys across networks.
Furthermore, this kind of monitoring enables services to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the information they send out, and makes it less complicated to abide by different data laws. It's also a whole lot much less prone to scams, as it's more difficult for fraudulent stars to control the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables businesses to collect and improve information before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can aid marketing professionals make more informed marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disturbances and unreliable results. Server-side monitoring makes it possible for companies to bypass these limitations and give precise, consistent information that is less susceptible to disturbance.
This type of monitoring likewise allows services to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is essential given that brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trustworthy for companies looking for to adapt to these adjustments.
3. Less vulnerable to fraud
Server-side monitoring enables organizations to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and personal privacy. This is particularly vital as different internet browsers and platforms significantly alter just how they handle cookies. For instance, in iOS 14, Safari will only supply first-party cookie data and will certainly not permit pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that happened outside of your website.
Furthermore, server-side monitoring allows you to capture individual information directly on your own web servers. This removes dependence on 3rd parties, which can be vulnerable to breaches and personal privacy offenses.
A server-side tracking system is a collection of instructions that tells your web site's web server what events to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternative technique that makes use of a tiny piece of code on your web page to accumulate information from users.
4. Simpler to carry out
Server-side monitoring is an information collection process that happens on the site's very own web server, bypassing internet internet browser limitations. This implies that information gathered by the website/app is best affiliate marketing tools first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it minimizes the extent of information monitoring and offers companies more control over transmission, making it generally much more reliable. Therefore, it's much less vulnerable to information obstacles brought on by things like a broken connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This allows you to have more accurate data and helps ensure conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring constraints imposed by internet browsers and advertisement blockers.